The M1 is one of the busiest highways in the United Kingdom, connecting London to several major cities in the Midlands and Northern England. This 193-mile-long motorway is known for its heavy traffic, but what many people may not know is that for a 30km stretch as the M1 approaches the A1, the green estate has been managed and maintained by ATM since 2004. In that time, we have pro-actively advised on areas to establish wildflowers and supported other biodiversity enhancements along its route. As part of this, we have worked to help develop a display of the cowslip, or Primula veris, which now runs into many tens of thousands, with the flowers currently in bloom looking stunning.

ATM are responsible for maintaining the land alongside the highway between the highway and the boundary fences. Cowslips themselves are native to the British Isles and are commonly found in meadows, hedgerows, and, in more modern times, on the sides of roads.

In recent years, we have focused on using environmentally friendly techniques to manage the vegetation on the M1, including the introduction of wildflowers such as cowslips. We use specialised equipment to cut the grass and manage the vegetation without damaging the delicate flowers, allowing them to grow and flourish.

The result is an incredible display of yellow flowers along the roadside during each spring. The sight of cowslips on the M1 has become a welcome surprise for motorists, providing a moment of beauty and tranquillity amidst the hustle and bustle of the busy highway.

But the benefits of our work go beyond aesthetics. Cowslips are an important source of nectar for bees and other pollinators, which play a vital role in maintaining healthy ecosystems. In establishing and maintaining wildflowers along the M1, we are helping to support the local ecosystem and promote biodiversity.

The growth of cowslips on the M1 is just one example of how companies can contribute to conservation efforts and promote sustainable practises. By using environmentally friendly techniques and promoting native wildflowers, companies like ours can make a positive impact on the environment while also improving the quality of life for local communities and road travellers.

Mark Mageean, Director and Head of Operations for Connect M1-A1 Limited, who operate this section of highway, said of the work:

"ATM has made a major contribution to the experience of road users by providing a comprehensive strategy to create and enhance the biodiversity and ecological features along the route."

This is a true example of a client and contractor working together for the benefit of all.